About

I’m driven by a vision of a decentralized internet that enables people to interact, create, and innovate in entirely new ways. Whether designing intuitive user experiences, cultivating communities and partnerships, or launching unique activations, I specialize in combining creativity, practical problem-solving, and forward-thinking execution.

Over the past few years, I’ve honed my skills at fast-paced crypto startups, wearing many hats across UX, strategy, product design, marketing, community growth, partnerships, project management, and event production. From conducting research and mapping user flows to building client relationships and curating virtual and IRL activations, my focus is always on crafting meaningful, user-centered experiences that inspire.

I’m especially invested in reimagining onchain data ownership, identity, and reputation. To me, this new onchain world isn't just a technological shift, but a framework for empowering individuals and communities to actively participate in and benefit from the systems they are part of.

My approach is grounded in empathy, adaptability, and a user-first mindset. I believe Web3’s potential will only be unlocked by prioritizing usability and transparency - making tools and experiences approachable and delightful for all.

Outside of work, I recharge through music, art, and action sports. I'm also a third-wave coffee enthusiast and would love to connect at your favorite local cafe ◡̈